Netflix and telco partnership in Latin America
By forging partnerships with telecom providers, Netflix gains access to extensive subscriber bases in international markets. Leveraging the appeal of its programming, the platform converts these subscribers into loyal users. For instance, this television advertisement, in collaboration with telecommunications giant Entel, focuses on the release of Season 5 of Netflix’s popular series “Money Heist.”
Digital content
Continuing with the aforementioned campaign, promotional codes were distributed via Instagram to grant users complimentary access to Netflix subscriptions.
Ad campaign for telecom provider in Latin America
Entel, akin to AT&T, boasts approximately $2.5 billion in annual revenues and operates within Chile and Peru. This Christmas-centered television advertising campaign consisted of four commercials, developed in collaboration with McCann Worldgroup.
