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Branding for a CPG brand in Chile
The new tagline, “Dan ganas de pasarlo bien” (inspires you to have a good time), seamlessly caters to various snacking occasions. It evokes an emotional connection by transcending product-specific features, such as the thickness of whole-cut potatoes, and instead, speaks to our innate social tendencies. This effectively embodies the new brand purpose of bringing people together and fostering sharing in a compelling manner.
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![07-BUKA-07.png](https://images.squarespace-cdn.com/content/v1/63b3315c865e1e3a36b09c44/9bf10b0c-68c2-4960-89db-b07be0f795db/07-BUKA-07.png)
![07-BUKA-08.png](https://images.squarespace-cdn.com/content/v1/63b3315c865e1e3a36b09c44/6a5826d5-e2f9-4c43-87c9-2fd918815af1/07-BUKA-08.png)
Digital content
The array of tagline variations exemplifies an adaptable and modular approach to communication strategy.